invite your customers to come and see you

Influx Insights — 2008-03-02T11:55:50Z

Innocent Drinks has always thought differently about the relationship it has with its customers.

It's constantly looking to level the playing field, which can be something of a challenge as the company grows.

However, they are continuing to innovate in this area of outreach, as witnessed by its announcement for an AGM in April.

"We’ve always liked to know what you think of our drinks. That’s why we ask you to ring the banana phone or pop into Fruit Towers. And it’s great when you do because we get to have a chat, and find out what you’d like to see innocent doing next.

This year, we thought we’d go a step further and have our very own AGM. It’s not going to be particularly formal (no men in suits telling you about profit engineering). We see it as being more like a get together in a village hall where you find out what’s going on, have a bit of a debate and then vote on a few things.

We’ve never done anything like this before, but the general idea is to try and get about a hundred of our drinkers to come along and find out a bit more about life at Fruit Towers. And, more importantly, get involved in voting on what we should be doing next as a business.

So you get to tell us what to do, and we’ll give you lots of free smoothies. And that’s it really. It would be great if we could get every single person who ever drank a smoothie to come along, but we think it might be a bit of a squeeze. Which means we’re going to have a ballot where everyone who fancies it lets us know their name, and says why they’d be a good person to have along on the day.

It would be great to hear your thoughts about what you’d like to know about most. And if you don’t get picked, we promise to make sure we update you on everything that happened on the day, and give you a chance to have your say too."

Posted by Ed Cotton

innocent makes films about fruit

Influx Insights — 2007-10-06T21:43:24Z

As another manifestation of brands moving into the content game, Innocent drinks, Britain's favorite smoothie maker, has just made a series of short films about fruit.

1. Polish Strawberries

2. Damsons

3. Blackberries

While these might not be the biggest YouTube hits of the Autumn season, they are a fun, affordable way of communicating the company's passion for fruit.

I expect more companies will embrace the idea of creating their own video content in documentary form to tell real stories.

Obviously, these films must be creative and compelling, but at the same time they need to come across as genuine and authentic.

Posted by Ed Cotton

Influx Insights Tag Feed: innocentdrinks

invite your customers to come and see you

innocent makes films about fruit