is you next ad about to be turned into a product?

Influx Insights — 2007-08-01T15:18:37Z

In the last 24 months, we’ve seen lots of brands try to recruit consumers to create ads on their behalf.

However, what if you subvert and twist the system a little?

We saw that with some negative ads created for Chevy

What if you push further to a subverted consumer-created product?

This is the case with the Prada Ironic Advertisment Wallet, created by a 17 year old girl and sold on the Etsy website.

Here’s how she describes her merchandise.

“This wallet is ironic. Why, you ask? Well, the Prada image is an advertisement plucked from the very pages of VOGUE magazine -- yes, literally. Typically, an item with a brand as prestigious as Prada would be extremely expensive. Advertising feeds into this prestige and brand-name popularity. By taking the advertisement and -- rather than buying a Prada product -- turning it instead into a product in and of itself with that brand-name on it, we have succesfully usurped the entire silly Brand system. We have taken their advertising and turned it into a handcrafted, DIY duct-tape and paper wallet.

The irony is that the product is a wallet.

The owner of this wallet will hold his/her money in this fabulous, handmade wallet with the Prada brand name on it -- but although he/she touts this brand proudly, no money actually went to it.Instead it goes directly to the lovely maker of the wallet, me.”

Lia. Irony queen and brilliant anti-consumerism activist.

OK, let's twist this back, what if you let consumers make their own versions of your products and get paid for it?

Via Bubble Generation

Posted by Ed Cotton

arcade fire- counter marketing

Influx Insights — 2007-06-12T02:06:07Z

Everyone's odds-on favorite to be the world's next "U2", Arcade Fire, appear to have discovered irony way faster than their Irish counterparts. The Canadians are there after album No2, while it took U2 took at least 5 to grasp it.

Two of the band members decided to appear in the audience of the "Price is Right" as a viral marketing stunt to promote their latest album. They can be seen in the video wearing t-shirts- one with the name of the new album Neon Bible.

It's a move that doesn't make traditional marketing sense.

Why would you appear on a show who's audience is never going to be in the market for your album?

That's the point

Via Kathryn Yu

Posted by Ed Cotton

Influx Insights Tag Feed: irony

is you next ad about to be turned into a product?

arcade fire- counter marketing