http://www.influxinsights.com/blog/ 2008-11-21T20:47:48Z http://www.influxinsights.com/blog/article/1583/a-marriage-hand-crafted-in-hell.html How can something feel so wrong and so right? <br><br><span style="font-weight: bold; font-style: italic;">"Building on a relationship between two Milwaukee neighbors that dates to Harley-Davidson's 90th anniversary celebration in 1993, Miller Lite will be the exclusive malt beverage sponsor of next year's Harley-Davidson 105th Anniversary Celebration.&nbsp; The only light beer to win four gold medals in the bi-annual World Beer Cup's American-style Light Lager category, Miller Lite will feature a national summer promotion highlighting the Harley-Davidson affiliation."</span><br><br>It makes perfect sense, but then you think again and you are not so certain. <br><br>Of course,<a target="_blank" href="http://www.earthtimes.org/articles/show/news_press_release,184062.shtml"> the partnership</a> involves lots of safe driving activities, but the desired message Miller clearly wants to communicate is "rebel beer" and that's a little bit of a conflict.<br><br>Perhaps, this is a win-win for Miller because the more negative press they get the more rebellious the brand will seem. <br><br> <br><br>Posted by Ed Cotton Influx Insights 2007-09-25T13:20:35Z