Influx Insights Tag Feed: nbc

the demise of network prime

Influx Insights — 2007-12-16T19:48:31Z

Via Infectious Greed

Posted by Ed Cotton

hijacking apple's primetime

Influx Insights — 2007-06-30T17:48:13Z

The millions of dollars of free airtime and cult like fans contributed to a perfect opportunity for causes and individuals to hijack Apple's primetime.

Some examples:

Hats off to Johnny and the crew at Anomaly- they lined up in NYC for phones to auction for charity

Robert Scoble proved himself to be the geek’s CNN

Technology analysts left their cubes for the first time in months to try and get attention by capturing and sharing the news

Steve Wozniak reminded people there was once another Steve at Apple

The Today show considered the story important enough for an advertorial, wanted to be noticed for it, but sadly they couldn’t get that right.

Posted by Ed Cotton

nbc wants to disengage you from the cacophony exploding in your brain

Influx Insights — 2007-06-05T00:43:36Z

Last week, Ben Silverman was made co-chair of NBC Entertainment. In an interview with TV Week he was asked what kind of projects the "community should be bringing to the network.

This is his reponse.

"I want to be aspirational. I want to be positive. I think people are so busy and overwhelmed in their lives and have so much choice, but also a cacophony exploding in their brain, and they look to television to disengage from that. I want to create environments that are warm and places they want to be—whether funny places or happy places or aspirational places. I want to lighten up the air.

I also want to be pro-social and conscious and deliver through humor, character and narrative strong emotional connection. I want to find quality that has inherent touchpoints that could make it mass. I wouldn't make shows about Hollywood. There's just certain things I wouldn't do based on my knowledge of them being too coastal."