http://www.influxinsights.com/blog/ 2008-11-22T00:54:53Z http://www.influxinsights.com/blog/article/1676/brand-proof-from-oakley.html People want to know a brand is authentic and that it performs like it says it does. <br><br>In a transparent world where people have information at their finger tips, brands are having to prove themsleves to people in the most authentic ways possible. <br><br><b>Oakley</b> has always been a hard-core, rugged brands with its own unique style, but the appeal lies right in the "bombproof" part of the brand.<br><br>To demonstrate this important aspect, Oakley has created the <span style="font-weight: bold;">O Lab</span>- (a <b>rolling lab</b>) to show the extreme lengths the brand goes to test and make sure its products work. It's a neat idea and&nbsp; step above the classic event marketing model.<br><embed src="http://www.metacafe.com/fplayer/778978/oakleys_rolling_o_lab__the_science_of_sunglasses.swf" wmode="transparent" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" height="345" width="400"><br><font size="1"> <a target="_blank" href="http://www.metacafe.com/watch/778978/oakleys_rolling_o_lab_the_science_of_sunglasses/">Oakley's Rolling O Lab: The Science Of Sunglasses - video powered by Metacafe</a></font><br><br><a target="_blank" href="http://www.notcot.com/archives/2007/11/inside_oakleys.php">More on the lab here from Notcot.<br></a><br><br><br>Posted by Ed Cotton Influx Insights 2007-11-23T15:57:54Z