http://www.influxinsights.com/blog/ 2008-11-22T00:47:51Z http://www.influxinsights.com/blog/article/1809/a-next-generation-cola-war.html <b>Pepsi </b>just launched an interesting new initiative in the UK with a very selective introduction of <b>Pepsi Raw</b>- a natural version of the cola. It's a step in the right direction; a new on-trend formulation instead of yet another flavor or diet variant, but the ambition appears weak. <br><br>It's only being sold in selective nightclubs and not nationwide. It's also only in the UK.<br><br><a target="_blank" href="http://www.flickr.com/photos/edcotton/2295906371/" title="Pepsi Raw by ed100, on Flickr"><img src="http://farm4.static.flickr.com/3081/2295906371_a9226357a1_o.jpg" alt="Pepsi Raw" height="338" width="250"></a><br><a target="_blank" href="http://www.flickr.com/photos/edcotton/2296701834/" title="Pepsi Raw by ed100, on Flickr"><img src="http://farm4.static.flickr.com/3105/2296701834_ea04727593_o.jpg" alt="Pepsi Raw" height="198" width="488"></a><br><br>Which leaves me to speculate the following question<br><br>Is Coca-Cola going to seize on the opportunity and launch a new natural formula Coke anytime soon? <br><br>Will Pepsi go global with Raw?<br><br>It looks like we might be entering the next phase of the cola wars. <br><br><br>Posted by Ed Cotton Influx Insights 2008-02-27T14:16:53Z