http://www.influxinsights.com/blog/ 2008-11-21T19:24:13Z http://www.influxinsights.com/blog/article/1411/arcade-fire--counter-marketing.html Everyone's odds-on favorite to be the world's next "U2", <b>Arcade Fire</b>, appear to have discovered irony way faster than their Irish counterparts. The Canadians are there after album No2, while it took U2 took at least 5 to grasp it. <br><br>Two of the band members decided to appear in the audience of the <b>"Price is Right"</b> as a viral marketing stunt to promote their latest album. They can be seen in the video wearing t-shirts- one with the name of the new album Neon Bible. <br><br>It's a move that doesn't make traditional marketing sense.<br><br>Why would you appear on a show who's audience is never going to be in the market for your album? <br><br>That's the point<br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/dyzjWoRDSHs"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/dyzjWoRDSHs" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br><a target="_blank" href="http://kathrynyu.com/"><br>Via Kathryn Yu</a><br><br><br>Posted by Ed Cotton Influx Insights 2007-06-12T02:06:07Z