http://www.influxinsights.com/blog/ 2008-11-21T18:22:25Z http://www.influxinsights.com/blog/article/1723/nike-plus-resolutions.html R/GA's <b>Nike+ </b>site, although created in 2005, has been much heralded this year as the gold standard in "Brand Utility". <br><br>It has been the marker to judge this new hybrid world between the banner and the website, sadly, nobody, not even R/GA has come close to the excellence of the Nike site. <br><br>So, while we wait for another contender, it's worth taking a look at what's happening on the Nike + site today. <br><br>Interestingly, in common with every diet product and fitness center, <a target="_blank" href="http://nikeplus.nike.com/nikeplus/?l=goals,gallery">Nike + is now in full resolution mode. </a><br><br>The site is allowing its users to upload their resolutions, to track them and send notes and encouragement to others making resolutions. <br><br>It's a great example of the dynamics of the site and how the experience can be flexible enough to respond to short-term needs like New Year's resolutions. <br><br><a target="_blank" href="http://www.flickr.com/photos/edcotton/2140733141/" title="Nike Plus Resolutions by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2231/2140733141_279c579368.jpg" alt="Nike Plus Resolutions" height="185" width="500"></a><a target="_blank" href="http://www.flickr.com/photos/edcotton/2141523202/" title="Nike Plus Resolutions by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2275/2141523202_8ce226ea78.jpg" alt="Nike Plus Resolutions" height="211" width="500"></a><a target="_blank" href="http://www.flickr.com/photos/edcotton/2140733175/" title="Nike Plus Resolutions by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2227/2140733175_0649375f52.jpg" alt="Nike Plus Resolutions" height="213" width="500"></a><a target="_blank" href="http://www.flickr.com/photos/edcotton/2140733157/" title="Nike Plus Resolutions by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2382/2140733157_012cdd75c2.jpg" alt="Nike Plus Resolutions" height="205" width="500"></a><br><br>Posted by Ed Cotton Influx Insights 2007-12-30T20:42:44Z