http://www.influxinsights.com/blog/ 2008-08-08T19:50:31Z http://www.influxinsights.com/blog/article/1879/harley-says-screw-it.html Picking up a copy of <span style="font-weight: bold;">USA Today</span> this morning it was easy to be struck by the negativity of the content.<br><br>- Nelson Mandela is a terrorist<br><br>- Jet fuel prices set to make air travel a luxury item<br><br>- Fed rate cut does nothing to change Wall St. sentiment<br><br>Basically, doom and gloom all around. <br><br>Then there was this <span style="font-weight: bold;">Harley</span> ad, which offered a contrary point of view. <br><br>It reminded us that America is a strong nation and it's bounced back from tough times before. <br><br>It took the long view and reminded us not to be fearful with the simple statement:<br><br style="font-weight: bold;"><span style="font-weight: bold;">"</span><span style="font-weight: bold; font-style: italic;">We don't do fear"</span><br><br>Some might say this irresponsible, but I say it's brilliant to seize on the moment and offer a counter point that's so true to the brand and its ridership. <br><br>It's brave and gutsy, just like the brand. <br><br>I don't have the ad, but there's a taste of it on the Harley web site. <br><br><a target="_blank" href="http://www.flickr.com/photos/edcotton/2457701033/" title="Harley Says Screw It by ed100, on Flickr"><img src="http://farm3.static.flickr.com/2375/2457701033_1e34d558ff.jpg" alt="Harley Says Screw It" height="114" width="500"></a><br><br>Posted by Ed Cotton Influx Insights 2008-05-02T16:52:21Z