http://www.influxinsights.com/blog/ 2008-10-12T23:06:24Z http://www.influxinsights.com/blog/article/1397/nbc-wants-to-disengage-you-from-the-cacophony-exploding-in-your-brain.html Last week, <b>Ben Silverman </b>was made co-chair of <b>NBC Entertainment</b>. In an <a target="_blank" href="http://www.tvweek.com/article.cms?articleId=32088">interview</a> with TV Week he was asked&nbsp; what kind of projects the "community should be bringing to the network.<br><br>This is his reponse.<br><b><i><br>"I want to be aspirational. I want to be positive. I think people are so busy and overwhelmed in their lives and have so much choice, but also a cacophony exploding in their brain, and they look to television to disengage from that. I want to create environments that are warm and places they want to be&#8212;whether funny places or happy places or aspirational places. I want to lighten up the air.<br><br>I also want to be pro-social and conscious and deliver through humor, character and narrative strong emotional connection. I want to find quality that has inherent touchpoints that could make it mass. I wouldn't make shows about Hollywood. There's just certain things I wouldn't do based on my knowledge of them being too coastal."<br><br><br></i></b> Influx Insights 2007-06-05T04:43:36Z