prosumers in television

Influx Insights — 2007-06-14T14:14:31Z

Everyone’s got a voice, thanks to the Internet. It’s arguably the one level playing field we’ve got left (despite the ongoing net neutrality debate).

Just google something seemingly random like, say, dethroned dot com CEOs of the 90s, and see how many personal accounts you get.

Consumers are now, more than ever, voicing their opinions. And it doesn’t stop with products. There’s been an uproar to stop the cancellation of CBS show Jericho and a more recent incident involving another show’s final episode.

It’s no trivial, forgettable number of people either. Jericho came back and the latter event crashed HBO’s website.

Will the Internet give consumers client-like ability to kill or keep content?
Will television ultimately become just another user-generated media?

It depends on whether the networks see it as a problem they need to address or a new era to be at the forefront of.

Studies by the U.S. Office of Consumer Affairs show that the dissatisfied customer may tell as many as 11 people about his or her disappointment. Bring the Internet into such an equation and it’s hard not to picture the networks strategically considering the potential of controversy.

After all, a crashing website is a disaster from a technical standpoint.
But from a communications approach, there’s no such thing as too many hits.

Posted by katie facada

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prosumers in television