http://www.influxinsights.com/blog/ 2008-11-21T23:05:16Z http://www.influxinsights.com/blog/article/1586/branding-a-stadium.html <span style="font-weight: bold;">Sir Norman Foster</span> is about to embark on a <a target="_blank" href="http://www.dezeen.com/2007/09/22/camp-nou-by-foster-partners/">renovation project </a>for one of the most famous soccer stadiums in the world, <span style="font-weight: bold;">FC Barcelona's Camp Nou.</span><br><br>Foster plans to skin the stadium in the club's colors ensuring that it becomes an illuminated beacon for miles around. <br><br>In essence, Foster is branding the Camp Nou. <br><br>Look for others stadiums to follow and for fights to break out with the companies that own the naming rights.<br><a target="_blank" href="http://www.flickr.com/photos/edcotton/1443014473/" title="Photo Sharing"><img src="http://farm2.static.flickr.com/1367/1443014473_28c70ec61c_o.jpg" alt="Sir Norman Fosters' New Design for the FC Barcleona Stadium" height="319" width="434"></a><br><br>Posted by Ed Cotton Influx Insights 2007-09-26T14:21:06Z http://www.influxinsights.com/blog/article/1326/innovative-sports-marketing--the-battle-of-the-surfaces.html <span style="font-weight: bold;">Saatchi</span> and <span style="font-weight: bold;">IMG</span> have put together a <a target="_blank" href="http://www.thebattleofsurfaces.com/">great idea </a>for a tennis match between the world's best grass player, Federer and the world's best clay player, Nadal. They will&nbsp; play on a court that is half clay and half grass.&nbsp; <br><br>This project is designed to help attract global attention and focus on the Spanish island of Mallorca which also happens to be Nadal's home . So if Nadal wins, there will probably be a rematch in Federer's home country, Switzerland. <br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/37oWzBXRYF4"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/37oWzBXRYF4" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br><br><a target="_blank" href="http://www.lunchoverip.com/"><b>Via Lunch Over IP</b></a><br> Influx Insights 2007-05-01T01:52:52Z