nike-entering a new era?

Influx Insights — 2008-05-15T16:43:27Z

Nike is a brand that was built on the back of raw emotion of sports, but is it about to change?

Are product performance and technological innovation going to be the drivers from now on?

Take a look at the amazing exhibition the brand is putting on in Beijing that celebrates the 100 most important innovations in the company's history.

In the past, the company has been reluctant to let technology dominate the story, but in this show, it's the star.

Perhaps, the brand feels it needs to demonstrate the substance that lies at the heart of the company and put fear into anyone, especially the smaller Chinese upstarts, that Nike's success isn't something that can be easily copied.

Posted by Ed Cotton

innovative sports marketing- the battle of the surfaces

Influx Insights — 2007-05-01T05:52:52Z

Saatchi and IMG have put together a great idea for a tennis match between the world's best grass player, Federer and the world's best clay player, Nadal. They will play on a court that is half clay and half grass.

This project is designed to help attract global attention and focus on the Spanish island of Mallorca which also happens to be Nadal's home . So if Nadal wins, there will probably be a rematch in Federer's home country, Switzerland.

Via Lunch Over IP

Influx Insights Tag Feed: sports

nike-entering a new era?

innovative sports marketing- the battle of the surfaces