http://www.influxinsights.com/blog/ 2008-09-07T07:26:06Z http://www.influxinsights.com/blog/article/1356/clients-dont-want-great-ideas.html <b>Business Week </b>recently conducted a <a target="_blank" href="http://images.businessweek.com/ss/07/05/0503_inno_rankings/index_01.htm?chan=innovation_special%20report%20--%202007%20most%20innovative%20companies_2007%20most%20innovative%20companies">survey </a>amongst senior executives on the topic of innovation. One of the questions struck Influx as being especially interesting; the obstacles to return on investment for innovation. <br> <br> The barriers aren&#8217;t exactly what you expect them to be, for example, clients don&#8217;t seem to have a problem generating the ideas, it&#8217;s the implementation that&#8217;s the issue. <br> <br>Clients need help in areas beyond the creative generation of the ideas themselves.<br> <br> Specifically, clients want help in the following areas...<br><b><br> -&nbsp;&nbsp;&nbsp; Becoming more comfortable with risk<br> -&nbsp;&nbsp;&nbsp; Streamlining the internal co-ordination process<br> -&nbsp;&nbsp;&nbsp; Identifying the right opportunities<br> -&nbsp;&nbsp;&nbsp; Bringing relevant consumer insights to the table</b><br> <br> It appears clients want strategy and process, more than creativity a notion that runs counter to the thinking at most communication agencies.<br> <br><img src="%3Ca%20href=" http://www.flickr.com/photos/edcotton/496757052="" title="Photo Sharing"><img src="http://farm1.static.flickr.com/189/496757052_a86bbf41c3.jpg" alt="Obstacles to Return on Investment from Innovation" height="344" width="500"><br>&nbsp; Influx Insights 2007-05-14T14:43:15Z