http://www.influxinsights.com/blog/ 2008-11-20T12:02:39Z http://www.influxinsights.com/blog/article/1326/innovative-sports-marketing--the-battle-of-the-surfaces.html <span style="font-weight: bold;">Saatchi</span> and <span style="font-weight: bold;">IMG</span> have put together a <a target="_blank" href="http://www.thebattleofsurfaces.com/">great idea </a>for a tennis match between the world's best grass player, Federer and the world's best clay player, Nadal. They will&nbsp; play on a court that is half clay and half grass.&nbsp; <br><br>This project is designed to help attract global attention and focus on the Spanish island of Mallorca which also happens to be Nadal's home . So if Nadal wins, there will probably be a rematch in Federer's home country, Switzerland. <br><br><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/37oWzBXRYF4"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/37oWzBXRYF4" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br><br><a target="_blank" href="http://www.lunchoverip.com/"><b>Via Lunch Over IP</b></a><br> Influx Insights 2007-05-01T01:52:52Z