http://www.influxinsights.com/blog/ 2008-11-20T14:32:44Z http://www.influxinsights.com/blog/article/1676/brand-proof-from-oakley.html People want to know a brand is authentic and that it performs like it says it does. <br><br>In a transparent world where people have information at their finger tips, brands are having to prove themsleves to people in the most authentic ways possible. <br><br><b>Oakley</b> has always been a hard-core, rugged brands with its own unique style, but the appeal lies right in the "bombproof" part of the brand.<br><br>To demonstrate this important aspect, Oakley has created the <span style="font-weight: bold;">O Lab</span>- (a <b>rolling lab</b>) to show the extreme lengths the brand goes to test and make sure its products work. It's a neat idea and&nbsp; step above the classic event marketing model.<br><embed src="http://www.metacafe.com/fplayer/778978/oakleys_rolling_o_lab__the_science_of_sunglasses.swf" wmode="transparent" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" height="345" width="400"><br><font size="1"> <a target="_blank" href="http://www.metacafe.com/watch/778978/oakleys_rolling_o_lab_the_science_of_sunglasses/">Oakley's Rolling O Lab: The Science Of Sunglasses - video powered by Metacafe</a></font><br><br><a target="_blank" href="http://www.notcot.com/archives/2007/11/inside_oakleys.php">More on the lab here from Notcot.<br></a><br><br><br>Posted by Ed Cotton Influx Insights 2007-11-23T15:57:54Z http://www.influxinsights.com/blog/article/1449/how-to-research-an-idea.html <i><b><font color="#333333"><font size="2"><font face="arial, helvetica, sans-serif">"</font></font></font></b></i><font color="#333333" face="arial, helvetica, sans-serif" size="2"><i><b>We built the store inside a warehouse. We claimed it was a movie set so that people would deliver all these goods and not think it was us. We had to borrow products from other retailers because we hadn't at that stage developed any products. We took ordinary people in, and they really, really liked it."</b></i><br><br><b>Sir Tim Leahy-Tesco </b>(on his company's research for the US launch)<br></font><br><br>Posted by Ed Cotton Influx Insights 2007-06-29T01:32:36Z