http://www.influxinsights.com/blog/ 2008-11-20T10:07:25Z http://www.influxinsights.com/blog/article/1675/turning-the-camera-around.html I really like the thinking here to promote the Spanish horror film <span style="font-weight: bold;">"REC". </span><br><br>Instead of the cliched trailer, the film makers decide to focus on the audience reactions filmed at a festival screening. <br><br>Anyone who is interested in going to a horror flick needs to know the answer to just one question- is it scary?<br><br>This trailer does the trick in spades and is a fantastic example of the power of breaking with convention. <br><br><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/nfgZlMYj_NU&amp;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/nfgZlMYj_NU&amp;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br><br><a target="_blank" href="http://www.badbadblog.com/index.php?2007/11/23/787--rec-">Via Big Bad Blog-Publicis</a><br><br><br>Posted by Ed Cotton Influx Insights 2007-11-23T15:55:18Z