http://www.influxinsights.com/blog/ 2008-11-20T09:06:31Z http://www.influxinsights.com/blog/article/1896/more-blink--visual-perception--faster-than-a-speeding-bullet.html Our minds process visual information at a rapid rate, which makes it tough for designers who need to create both instant impact and depth. <br><br>However, if people get the chance to click their mouse and move away because their perception tells them there's no point to going deeper, it means impact is everything. <br><br><a target="_blank" href="http://bps-research-digest.blogspot.com/2008/05/its-content-first-style-later-when-it.html">Recent research</a> conducted by the <b>University of Vienna</b> shows just how fast people process visual information. Its study focused on art and asked subjects to compare similarities and differences in various pieces. <br><br>Researchers found that subjects could register content in less than 1/100th of a second. <br><br>Within 1/20th of a second subjects had already started to interpret style. <br><br>All this happening before recognition of the whole object. <br><br>It shows that art directors and designers have less time than we originally thought to capture attention and stop people from clicking away with their remote button or mouse. <br><br><br>Posted by Ed Cotton Influx Insights 2008-05-23T18:13:37Z