Influx Insights Tag Feed: visualization

brands as social connective tissue

Influx Insights — 2008-10-25T11:53:58Z

Shared Egg is an interesting project that attempts to visualize the connection points between friends. It maps the common areas that bring people together using a combination of interests and brands. It illustrates that brands can be the connective tissue between people; people share a love of brands and an have affinity for them.

Here's the big map...

Here's an isolated look at the Nike relationships within the map....

It raises some interesting questions..

1. How do brands connect to bigger themes, interests, ideas and emotions?

2. How are brands leveraging those connections?

3. How do brands enhance those connections?

4. How do brands bring communities together?

While many have questioned the role of brands in social networks and communities, Shared Egg illustrates that people can be connected and linked by brands. It still remains to be seen how brands best leverage this opportunity to activate and build out these connections and these communities.

Posted by Ed Cotton

the future of search

Influx Insights — 2008-08-27T15:13:33Z

Much has been written about Adaptive Path's "futurethink" program on the future of the browser for Mozilla.

Now, Mac Funamizu a web/graphic designer working in Tokyo, Japan has developed some great visuals showing some interesting concepts around the future of search.

Posted by Ed Cotton

brand timelines- planners love great visuals

Influx Insights — 2008-05-25T11:00:29Z

Noah Brier just gave us a new world of Brand Tags and now Dear Jane Sample has come up with something many of us have always wanted to do, but could never get quite right, the simple art of the Brand Timeline.

It's a way to visualize the brands we interact with over the course of the day. It's really Brands in Your Day.

Planners love this stuff because it's a nice way to bring thinking to life and it's great to be able to see the time when brands are being used this could even have media implications for example.

Perhaps there's another version of this which examines the depth and scale of relationships individuals have with brands something relating to distance.

Shown below is the timeline from Doug Jaeger of Happy Corp.

Posted by Ed Cotton

playing with data- ibm's many eyes

Influx Insights — 2007-06-14T14:15:55Z

Many Eyes is a great site, developed by IBM, that allows you to add your own data sets and apply a number of different visualizations to it. All the data is also shared, so there's a chance you can find some interesting stuff. Here's a tool that allows you to examine the nutritional content of the McDonald's menu. Note- It needs Java and if you are on a Mac, it works best with Safari.