http://www.influxinsights.com/blog/ 2008-11-20T12:59:33Z http://www.influxinsights.com/blog/article/1323/3-players-threatened-by-tesco-s-fresh-and-easy.html <b>Tesco's</b> entry into the US market with <a target="_blank" href="http://www.freshandeasy.com/">Fresh and Easy</a> stores is being watched with considerable interest. <br><br>The company has clearly done their homework to identify a "Blue Ocean" in the cluttered grocery store space. <br><br><img src="http://farm1.static.flickr.com/190/476867498_c21c506d37.jpg" alt="Fresh and Easy" height="360" width="500"><br><br>There seems to be considerable opportunity for the concept and it could be enough to worry some players in the market. <br><br><b>1. 7-11-</b> Occupies the neigborhood default space. Used for emergencies and impulse shops. Does 7-11's position diminish when Tesco enters the neigborhood?<br><b><br>2. Trader Joes</b>- Occupies an interesting niche- focus on value, quality and healthier products. However, lacks the fresh foods that Fresh and Easy promises. <br><br><b>3. Vons</b>- Mall based, not in the neighborhood which places Fresh and Easy at an advantage. Convenience of neigborhood offering, quality of food and lack of clutter could attract Vons customers. <br><br>It should be noted that Fresh and Easy's entry is going to be fairly small scale; it's picking markets only in Nevada, Southern California and Arizona. <br><br>However, Tesco is a financial powerhouse and if the concept appears to be succeeding, it has the potential to accelerate the expansion. <br><br><br> Influx Insights 2007-04-30T14:28:52Z