the new marketing geniuses- community managers

Influx Insights — 2007-09-03T14:46:27Z

The rise of social networks has now become important enough for companies to create positions for people to manage them.

Warner Brothers is looking to hire someone to do this for its bands. Someone who has a strong understanding of running or fostering community.

Here are the job specs.

Main goals will be to improve, nurture and grow artist communities on the website, message board, or other area depending on the artist. You will have a lot of interaction with fans and must be able to identify influencers and trends within these communities. This is a new and exciting role within the music industry that holds the opportunity for a lot of creativity and growth.

Responsibilities/Duties:

    Manage a roster of artist communities, evaluating and improving upon community activities to build and grow traffic and quality of the community
    Be a “face” within the communities, participating in site activity, communicating with members, and occasionally in person at events.
    Manage reporting throughout your artist communities and collect and analyze data like traffic, registrations and conversion rates.
    Identify influencers and trends within the communities and come up with creative ideas around these trends.
    Understand each artist and read trends within communities to lend to the marketing of an album or single.
    Manage an in-house team to carry out community initiatives and manage community moderators and specialists.
    Manage relationships with community based partner sites.

Job Requirements:

    Familiarity with social networking and user generated content sites and message boards.
    Strong understanding of running or fostering community.
    Some understanding of the music industry.
    Highly motivated team player able to multi-task and work in a fast paced environment.
    Self-starter who needs minimal management.
    Creative, innovative, highly organized, detailed oriented.
    Must have excellent communication skills (both oral and written)
    Computer knowledge of various applications and excellent knowledge of the Internet
    New Media and music industry experience a plus

Via

Posted by Ed Cotton

Influx Insights Tag Feed: warnerbrothers

the new marketing geniuses- community managers