http://www.influxinsights.com/blog/ 2008-08-28T13:12:25Z http://www.influxinsights.com/blog/article/1846/is-a-phone-the-new-watch-.html It must be pretty tough playing in the watch market these days. <br><br>Most people under the age of 30 are using their mobile phones as a replacement and aren't even wearing a watch at all. <br><br>At first glance, it appears this might be what TAG Heuer is <a target="_blank" href="http://www.engadgetmobile.com/2008/04/07/shots-specs-of-tag-heuers-vertu-killer/">thinking with the launch of its new phone.<br></a><br>However, instead of trying to appeal to the teen and twenty something crowd, the luxury watch maker's new phone costs around $6,000 and is going for the niche uber luxury market.<br><br>It remains to be seen how other players in the watch market respond.<br><br>Do the luxury brands extend their brands into a new category?<br><br>&nbsp;&nbsp;&nbsp; Where would that leave Nokia's Vertu?<br><br>Do the lower cost manufacturers move into the low cost phone business?<br><br>&nbsp;&nbsp;&nbsp; Could they compete with Sony and Nokia?<br><br><br>Posted by Ed Cotton Influx Insights 2008-04-08T02:33:23Z