http://www.influxinsights.com/blog/ 2009-01-07T21:20:58Z http://www.influxinsights.com/blog/article/1317/us-twentysomethings-growing-up-faster.html <i>&#8220;There is evidence that the 25-29 year olds have grown up quicker than previous generations as a result of 9/11, terrorist threats and two wars. As a result they have adopted so-called &#8216;mature products,&#8217; such as premium scotch whiskey, earlier than usual. Additionally, 25-29 year olds are switching from quantity to quality further fueling premiumization and further benefiting our brands.&#8221;</i><br><br>Diageo Investors Conference- April 26th-2007<br> Influx Insights 2007-04-27T09:07:18Z