http://www.influxinsights.com/blog/ 2008-10-07T18:25:56Z http://www.influxinsights.com/blog/article/1408/xbox-needs-moms-to-play.html <b>Peter Moore,</b> VP of <b>Xbox</b>, in a recent <b>Bloomberg </b><a target="_blank" href="http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=aH1dO99w6ILU&amp;refer=home">interview</a>, higlighted the need to expand his brand's franchise. <br><br> `<i><b>`If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a vice president who oversees the Xbox. ``What I need is a solid business with 90 million people.''</b></i><br><br>The<a target="_blank" href="http://money.cnn.com/magazines/fortune/fortune_archive/2007/06/11/100083454/index.htm"> <b>Wii </b>has changed the gaming landscape</a> and it's competitors are finally starting to pay attention.<br><br>It will be interesting to see if Nintendo can maintain its momentum, if Xbox can realistically re-position itself as a family machine, without alienating it's core audience and if Sony can get back into the race. <br><br>The game is far from over in this category. <br><br>Posted by Ed Cotton Influx Insights 2007-06-11T01:47:46Z